Dusting off the old “Choose Your Own Adventure” model, video startup Interlude is winning over viewers by letting them decide what direction music videos take. “As the [video] plays,
a viewer is prompted with questions about how to proceed -- wear the black dress or the white one? -- and the video seamlessly integrates each choice,” The New York Times reports. Interlude
recently entered into a joint venture with Warner Music Group.
Read the whole story at The New York Times »