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Tracking Tool Adds to In-App Sales

West Coast-based alcohol delivery mobile application Saucey prompted higher in-app sales following its use of a conversion tracking tool and a targeted email campaign featuring a promotional code. The delivery app teamed up with app marketing automation firm Appboy to track the effectiveness of a user engagement campaign which sent an email with a promotional code to users that had recently made a purchase within the app. The campaign resulted in the targeted consumers making purchases 25 percent faster than consumers who did not receive the advertisement.

Read the whole story at Mobile Commerce Daily »

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