Since Fiat took control of Chrysler Group, the company has been moving the Group's Dodge brand toward performance, an effort to appeal to Millennials looking for some automotive
excitement. The brand moved Ram out, got rid of the minivan in the lineup, and brought the Viper back under the Dodge umbrella. The Charger SRT Hellcat evinces where the brand wants to go. The company
calls it the fastest production sedan on earth.
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