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Consumers Drawn to End-of-Year Sales

Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales. Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time. While lower prices (66%) and deals (59%) are top motivators for end-of-year shopping, nearly a quarter (23%) of survey respondents indicate they shop post-holiday sales because they are ready to indulge on themselves after completing their shopping for others. These consumers are willing to spend an average of $160 on themselves and $179 on gifts for others. Men plan to spend substantially more on themselves during end-of-year sales than women ($197 compared to $131).

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