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Shisheido Going Gaga

  • Jezebel, Tuesday, December 30, 2014 11:54 AM

Japanese cosmetics brand Shiseido has enlisted Lady Gaga for its 2015 New Year's Ad Campaign, and it's taking an unorthodox approach. WWD reports that on Jan. 1, newspapers across Japan will run ads featuring 46 different shots of her face, with four more to follow on Jan. 5—and all of the images will be selfies. Guess that's a way to cut down on hiring pricy photographers, no?

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