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Axe Expands Line With White Label

With the White Label launch — centered on the idea that “how you feel says it all” — Axe is striking a broader take on confidence that reflects the mindset of the modern man. Axe White Label products are available in four variants — Night, Forest, Island and Air. Consisting of a new Dry Spray antiperspirant, as well as an antiperspirant solid, body wash, 2-in-1 shampoo + conditioner, style refresher and cooling style cream, the White Label line features entirely new packaging.

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