• Luxury Daily, Wednesday, December 31, 2014 9:15 AM

Italian outerwear label Moncler is rounding out its mobile presence with an application dedicated solely to commerce. This app, the brand’s first, joins Moncler’s mobile-optimized site, which allows users to both shop and consume content. Through this app, Moncler will be able to better reach its mobile-inclined audience, allowing them to shop easily on a mobile device through a contained experience. “I think that this is just a first step for Moncler on mobile,” said Salome Sallehy, vice president of marketing & business development at Plastic Mobile, Toronto and New York.

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