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Outerwear Company's First App Targets Commerce

Italian outerwear label Moncler is rounding out its mobile presence with an application dedicated solely to commerce. This app, the brand’s first, joins Moncler’s mobile-optimized site, which allows users to both shop and consume content. Through this app, Moncler will be able to better reach its mobile-inclined audience, allowing them to shop easily on a mobile device through a contained experience. “I think that this is just a first step for Moncler on mobile,” said Salome Sallehy, vice president of marketing & business development at Plastic Mobile, Toronto and New York.

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