Around the Net
Ford Touts Mobile Tech for Younger Buyers
- Mobile Marketer, Wednesday, December 31, 2014 9:15 AM
Ford Motor is focusing on marketing vehicles not just as transportation but as a technology experience to attract millennial buyers who regard cars as an expensive burden, according to the
automaker’s third annual trend report. Among the trends Ford expects to influence consumers and brands in 2015 and beyond is buyers desiring not to be left behind with a product that has
become outdated or obsolete. The predictions suggest how, in an age of constant innovation, “mobility” is outpacing the definition of the word as the concepts of transportation and
communication converge.
