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Baby Care Service Company Partners to Use Lyft App
- Mobile Commerce Daily, Friday, January 2, 2015 12:35 PM
Diapers.com is aiming to entice parents of newborns to become paying customers of the brand’s baby care services by partnering with the Lyft mobile application to offer families a $50 credit towards their baby’s first ride home from a Manhattan hospital. The brand is helping mothers in the Manhattan area bring their new baby home in the least challenging way possible, prompting it to team up with the Lyft app through Jan. 31, 2015 for the “Baby’s First Ride Home” program. It will also provide a year’s worth of free diapers to the first baby born in 2015 in New York City.
