Around the Net
Wrigley Snags Kutcher For Extra Push
- Marketing Week, Friday, January 2, 2015 9 AM
The global ad, which launched Jan. 1, sees Ashton Kutcher “break up” with a slice of pizza and look to the gum brand in order to get rid of lingering food and protect the health of his teeth. The ad comes at the same time as a £15 million refresh of Extra in the UK, as Wrigley’s Orbit gum is being rebranded under the same name in an effort to tap into Extra’s sales success.
