• Mobile Commerce Daily, Tuesday, January 6, 2015 9 AM

Papa John’s is starting 2015 strong with a buy one, get one free promotion for large pizzas accessible through the brand’s mobile ordering application, reflecting how marketers are increasingly viewing apps on a cost per engagement basis. Consumers that select any large pizza at regular menu price will be able to receive a second large one-topping pizza for free, through Jan. 28. The pizza chain is hoping to capitalize on National Football League playoff games this month and drive sales with fans hosting parties or get-togethers.

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