McDonald's latest “I’m lovin’ it” campaign starts with a new, 60-second animated anthem TV spot with a "Choose Lovin'" theme. It shows how even entrenched
rivals can find rapprochement: the Chicago Bears and Green Bay Packers fans and Batman and Joker, for instance. Deborah Wahl, CMO for McDonald’s U.S.A., says the campaign is part of “a
brand transformation” that shifts the chain’s focus “from billions served to billions heard.”
Read the whole story at Burger Business »