Wrigley's brand Skittles has confirmed that it will make its first appearance in the Super Bowl, unveiling the news with a teaser ad that hints at "awesomer" activation to come.
The official partner of the NFL's campaign includes TV, Internet, such social media destinations as Twitter, Tumblr, Facebook and YouTube; and on-site activation, all focusing on the brand's "Rainbow"
and "awesomer" themes.
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