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62-Restaurant Chain Takes Reservations by Mobile App

Gourmet Burger Kitchen (GBK) has become the first major fast-casual burger chain to use a mobile app to take reservations at its 62 restaurants across the UK. Instituted in early November as a way to ease holiday crowding, the table-booking function is continuing. Customers who log into the GBK smartphone/tablet app can select a location, meal, time and number of people (although large parties may need to book by phone still). "We started it over Christmas & it worked rather well," the chain announced on its Facebook page.

Read the whole story at The Huffington Post »

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