McDonald's is touting its “Choose Lovin’” tag with a 60-second spot that broke over the weekend. The ad, by Leo Burnett, shows snapshots of McD's restaurant
signs, all of which have messages on their displays: “Keep jobs in Toledo”, “All of us weep for the Columbia families,” and “Happy 95 Birthday Woody We Love You”
are examples. The ad is set to the quirky song “Carry On,” by the band Fun.
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