- Forbes, Monday, January 12, 2015 9:25 AM
In a 2014 study by Dalziel and Pow, 41% of respondents said they valued the ambiance of a retail store more than location, friendliness of staff and customer service. Techorating,
which is what it sounds like, may be the next advance in that realm. Digital signage with updated lottery jackpot numbers, for example, have raised the number of lottery tickets purchased by 10%
to 12%, per Kevin Goldsmith, of Ping HD, a digital strategies company.
Read the whole story at Forbes »