Higher education is in a pinch, with articles, research and pundits saying, almost daily, that traditional college is overpriced and overvalued. In that environment, the University
of Oregon is undergoing a long-term branding campaign along the lines of what the University of Florida embarked upon earlier this season. Oregon, like Florida, is partnering with marketing agency
160over90 to grow the university’s brand.
Read the whole story at Sporting News »