- USA Today, Wednesday, January 14, 2015 9:40 AM
If you're paying $4.5 million for 30 seconds on the Super Bowl, you'd better hedge your bets. And animals are always the best hedge. Anheuser-Busch has understood that for years,
of course: a dog and a horse are the advertising equivalent of Dean and Jerry. But Go Daddy? Why not. Both brands will feature golden retriever puppies as stars in their upcoming Super Bowl
commercials. Oh, and both brands' ads are about lost puppies. New competition for Animal Planet's "Puppy Bowl"?
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