• Mobile Commerce Daily, Thursday, January 15, 2015 1:40 PM

A TGI Friday’s executive at the NRF 104th Annual Convention & Expo said that the restaurant chain prides itself in taking a different approach toward tablet integration in its locations in contrast to its competitors, such as Applebee’s, by placing tablets in the hands of servers rather than on tables. At the “Transforming Retail with Mobility and Cloud” session during the NRF 104th Annual Convention & Expo, the TGI Friday’s executive discussed its recent innovation of equipping its servers with Microsoft tablets to revamp the customer experience, which the restaurant claims to be a more interactive and personal experience compared to tablets placed on dining tables. 

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