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McDonald's 'Signs' Ad Creates Controversy and Parody
- Nation's Restaurant News, Thursday, January 15, 2015 9:35 AM
“Signs,” a new commercial from McDonald's from Leo Burnett, is supposed to be a patriotic, group-love anthem. The ad features a montage of signs outside McDonald’s restaurants across the country over several years, referring to local events and tragedies meant to tie the chain to the peeps. “We Remember 9-11,” is one. The parodies include a video, at the jump, where sign messages are hacked; and comments like, “A disarming minute of corporate propaganda,” from Wash Po blogger Roberto Ferdman. That’s one of the polite ones.
