- Forbes, Thursday, January 15, 2015 9:35 AM
As it did last year, Newcastle Brown Ale is hoping to “draft” off of the Super Bowl. Last year it ran a video with actress Anna Kendrick complaining about Super
Bowl spot for Newcastle that never was. This year, the company recruited “Parks & Recreation”’s Aubrey Plaza for a video slamming the entire Super Bowl advertising culture.
The ad (at the jump) also asks brands to pitch in at www.newcastlebandofbrands.com to be part of a joint, mass-brand ad, an ad where
“all 20 or 30 brands are crammed into it.”
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