James Harden of the Houston Rockets will be in the All-Star Game in New York in February. But a deal with Bloomingdale's also puts him in a lead-up program. He’ll work with
GQ Magazine to serve as a fashion guru for fans and customers, direct people to the retailer. The chain will have 16 NBA-related pop-up sections in its Manhattan and other nationwide locations selling
merchandise and memorabilia. Internet, social media and an auction support.
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