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Toyota's Scion Unit To Drop The Diminutive IQ

Scion's smallest car, the iQ, is going away because it isn't selling well. Toyota Motor plans to drop the car because Americans aren't taking to the mix of size, price and fuel economy. The company will, however, introduce three new Scion models in the next three years. Doug Murtha, Scion’s brand chief, dubbed iQ a "healthy experiment" that taught Toyota lessons about American tastes in drivable matchbox cars. 

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