There is a strong attraction between music and auto brand enthusiasts. Music streamers are 67% more likely to be automotive brand advocates, per the new Spotify Impact Study from
the music site. And they’re twice as likely to be willing to pay more for a car brand. The digital music company says streamers are 52% more likely to feel emotionally connected to auto brands.
They are 25% more likely to make positive rational associations about consumer electronics brands.
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