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Beacons Trigger Free Offers at Arena

  • Yahoo, Tuesday, January 20, 2015 1:58 PM

If you know what you’re looking for, making your way around the Golden State Warriors’ home arena is a little like playing a high-tech game of Where’s Waldo. I’m navigating the concourses with Kevin Cote, the senior director for digital for the Warriors, and we are on a hunt for beacons, these little Bluetooth gadgets that come in all shapes and sizes that can send information to your phone if you come within a certain distance. Once you know these beacons are there, you can’t stop looking for them. They’re in the rafters, affixed to walls and pipes, plugged into the backs of high-def televisions. It turns walking from your seats to the bathroom into a kind of very geeky treasure hunt.

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