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Victoria's Secret Adds Mobile to Print Catalog

Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day. For years, retailers have incorporated mobile elements to their print catalogs to offer second-screen experiences and entice shoppers to dive deeper into their brands. Victoria’s Secret is bumping up this effort with an easily accessible quiz that offers more than merely additional content.

Read the whole story at Mobile Commerce Daily »

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