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Super Bowl Spots Can't Move Stocks

Shares of the companies with the top-ranked Super Bowl advertisements fell in the first days of trading following the game in each of the past four years, according to Ken Kim, chief financial strategist of Eqis Capital. “I think the immediate positive effect that a highly liked Super Bowl commercial can have on their stock prices has simply worn off,” Kim said. For example, in spite of the high popularity of Anheuser-Busch's puppy ad last year, A-B's stock fell 1.6% on the Monday after the ad aired on Feb. 2.

Read the whole story at USA Today »

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