Around the Net
H&R Block Seeks To Max, Not Tax, New NBA Deal
- NYSportsJournalism.com, Monday, January 26, 2015 10 AM
In an effort to take advantage of the intense tax filing season, and support its "Get Your Billions Back, America" campaign, H&R Block has signed what it calls its first partnership with a North American sports league. It's a multi-year pact with the NBA that will see the new "official tax services partner" of the league activate with marketing, in-arena presence and a role during the upcoming All-Star Game festivities in New York.
