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H&R Block Seeks To Max, Not Tax, New NBA Deal

In an effort to take advantage of the intense tax filing season, and support its "Get Your Billions Back, America" campaign, H&R Block has signed what it calls its first partnership with a North American sports league. It's a multi-year pact with the NBA that will see the new "official tax services partner" of the league activate with marketing, in-arena presence and a role during the upcoming All-Star Game festivities in New York. 

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