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Smaller Brands Throwing It All Into The Super Bowl

  • CBS News, Monday, January 26, 2015 10 AM

A 30-second spot in the Super Bowl this year runs $4.5 million. And a lot of unknown, or little known companies are shelling out for ads., which builds websites, Mophie, extending phone batteries and Loctite, a 52-year-old Westlake, OH-based glue company, are spending their entire annual budget on one Super Bowl commercial. “Our goal is to make Loctite famous,” Loctite Brand Director Pierre Tannoux said. 

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