Expecting all that news/content to disappear in seconds like with regular SnapChat content? No. But after 24 hours? Yes.
Some critics were pissed when SnapChat recently added advertising. Now, its news content has a different digital twist, reports the company on its official blog: “We count on editors and artists, not clicks and shares, to determine what’s important.”
Fair enough. Sounds like -- dare I say -- what editors have been doing at newspapers and TV news programs for a long time. Someone needs to curate content. It can’t all be about algorithms that seemingly predict what users want.
Can’t blame these media partners, including the TV-centric partners like CNN, ESPN, National Geographic, who are continuing to expand their digital footprint into all things social.
Talking about content that disappears, it should be a user’s choice if that happens.. It should also be their choice to get back all the content they now realize they shouldn’t have left behind.
Some local TV stations believe TV viewers want to head in another direction -- more focus in the future on one’s neighborhood, not one’s DMA. Sounds like a good idea, if only a business model can be found to work. Can citizen journalism help? Someone still needs to curate this.
Of course with TV news -- especially cable TV news --- tons of content continues to include pundit commentary, and occasionally words from the average citizen.