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Super Bowl 49 Catalyst For Record $14B Consumer Spending

The National Retail Federation — an association representing some 1.6 million businesses worldwide — said marketing in the Super Bowl will drive record consumer spending to the tune of $77 each, up from $68 last year. Viewers will buy not only food and drinks for Big Game parties, but TVs, sports apparel, footwear and other goods. The NRF said that could add up to $14 billion.

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