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Millennials Are Reshaping Auto Industry

A new study suggests Millennials are gaining the purchasing power to reshape the auto industry into their own image. Americans born between 1980 and the late 1990s are expected to account for about 25% of the new vehicle market this year. That means they will generate sales of 4.24 million vehicles, according to data tracking service TrueCar — the equivalent of $135 billion in purchasing power.

Read the whole story at Detroit Bureau »

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