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Seattle's Sherman Hits Super Bowl By Bus, Gets 'Disruptive'

In an alliance that was initiated via Twitter, Seattle Seahawks' Richard Sherman has signed a deal to represent T-Mobile in a campaign that is intended to "shake up the status quo" and  "disrupt the game" — not the Super Bowl, but the telecommunications category. The campaign includes include print, digital and social media and was activated in Phoenix with the arrival of three buses. Each was wrapped with images of Sherman touting a "Data Stash Dash" promotion offering tickets to the Big Game.

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