Around the Net
Clorox Turns to Mobile Receipts to Increase Sales
- Mobile Marketer, Friday, January 30, 2015 11:48 AM
A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance
customer relationships with the consumer packaged goods brand. The program, which launched Jan. 26 and will run through May 30, awards participants one entry for registering on clorox.com, another 10
entries for submitting a receipt showing purchase of two Clorox products, and an additional entry for daily site visits.
