Honda has unveiled its Formula One digital presence ahead of McLaren-Honda's first appearance during the Australian Grand Prix. The Honda Racing F1 site has content from both Honda and
McLaren’s social media feeds, the result being a behind-the-scenes look at Honda's Formula One operation. The site, developed by DigitasLBi and Lost Boys, will show teaser content ahead of the
first race next month. The idea is to celebrate engineering feats over the high-octane heroics of motorsports.
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