• Mobile Commerce Daily, Wednesday, February 4, 2015 10:52 AM

Darden restaurant LongHorn Steakhouse is targeting visitors through its drink coasters with a QR code and text offer that includes a free appetizer for joining the chain’s loyalty program. The offer is printed on participating locations’ drink coasters and gives visitors the option to scan a QR code or send a text message to opt-in and receive the free appetizer. Reaching customers at the point of sale in this effort initiates an ongoing conversation by allowing the restaurant chain to contact those visitors in the future.

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