Thanks to what has become the highest-rated and most-watched Super Bowl ever, as well as the highest price ever charged for a 30-second commercial, the University of Phoenix garnered
$57.7 million in media value during the Super Bowl on NBC. That's according to Comcast-Spectator division Front Row Analytics. Those numbers almost double the media value MetLife Stadium received as
host venue for Super Bowl XLVIII last year.
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