That "Saturday Night Live" sketch where the obnoxious flight attendants bid passengers “Buh bye!!” is close to the truth. People hate airlines, and a new study suggests that
some kindness might change that. “Sometimes in a technology-riddled world, we all can benefit from a few therapeutic reminders to reset our moral compasses,” says the IdeaWorksCompany
report, “Boost Ancillary Revenue Through Empathy, Competence and Kindness.
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