• Mobile Commerce Daily, Thursday, February 5, 2015 1 PM

Adidas is driving pre-orders for its limited-edition sneakers with the adidas Confirmed mobile application, the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphone thanks to geo-targeting technology. The Confirmed app’s technology will be able to verify a customer’s location to prevent computer systems from gaming the system and interfering with launches via social media promotions. Consumers interested in purchasing the brand’s limited-edition sneakers can receive push notifications when a release is nearing, and promptly reserve a specific shoe size and location for pick-up within the app.

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