Adidas is driving pre-orders for its limited-edition sneakers with the adidas Confirmed mobile application, the footwear sector’s first app designed to offer consumers the ability to reserve
the shoes from their smartphone thanks to geo-targeting technology. The Confirmed app’s technology will be able to verify a customer’s location to prevent computer systems from gaming the
system and interfering with launches via social media promotions. Consumers interested in purchasing the brand’s limited-edition sneakers can receive push notifications when a release is
nearing, and promptly reserve a specific shoe size and location for pick-up within the app.
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