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Whole Foods Faces Challenging Future

  • Bloomberg, Thursday, February 5, 2015 9:11 AM

Take a walk with Whole Foods co-founder and CEO John Mackey as he strolls the aisles of his Austin, Tex. flagship. Now Mackey has to navigate challenging waters: his success has created hazards since dozens of competitors using the same fresh-food model have sprung up. Earnings were down last year,  and suddenly irrelevance looms. For the first time in Whole Foods’ history, the chain is running national ads to the tune of $15 million to $20 million. 

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