- USA Today, Thursday, February 5, 2015 9:11 AM
Coca-Cola's Minute Made division is beginning to sell a premium-priced, protein-boosted milk under the Fairlife label. The company, which is serving as distributor not
manufacturer, is launching a national ad campaign timed with next month's launch. Priced about $3.98 to $4.20 for a half gallon the product is cold-filtered, per the company, which says the
process gives the lactose-free drink 50% more protein, 50% less sugar and 30% more calcium than conventional milk.
Read the whole story at USA Today »