Indian Truck makers, including commercial trucks, are spending a lot more money on branding and advertising in the country. Even though a big chunk of the volume is business trade,
companies Tata and Ashok Leyland are going to B2C via TV advertising and print campaigns to tout their vehicles. Tata is sponsoring an Indian Premier League cricket team, and Ashok has tapped Mahendra
Singh Dhoni, captain of the Indian national cricket team, as its brand ambassador.
Read the whole story at Economic Times »