Budweiser was the centerpiece of a campaign that leveraged a heartwarming Super Bowl ad and the Minibar Delivery mobile application to drive beer sales during the widely watched game and high-priced advertising showcase. Upon the airing of the brewer’s “Lost Dog” commercial, which starred the lovable little pup who stirred viewers’ hearts in an ad in last year’s Super Bowl and Budweiser’s iconic Clydesdale horses, Minibar sent a push notification to thousands of smartphone users of the Minibar app, prompting them to buy the beer through the app. The resulting huge jumps in orders, dollar sales and engagement point to how mobile can drive both marketing and commerce when it is at the hub of a multichannel strategy.