A beacon service can be defined as a location-based service making use of low-power Bluetooth for short-range communication to provide various types of information for those around beacon terminals.
As online-to-offline (O2O) is emerging as a new promising segment of the mobile industry, beacons are rising as an opportunity for innovation. The beacon is extremely low-power and thus free from
problems with smartphone batteries compared to Wi-Fi and Bluetooth. In addition, it has a wider communication range and many more uses, positioning itself as a next-generation communication technology
following Bluetooth and NFC.
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