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'Friends Furever' Is Google's Dig At Apple. Who Gets It?

  • Fortune, Monday, February 9, 2015 9:36 AM

Google's “Friends Furever” ad is, by viral standards, a massive free-media success story. The video ad is a compilation of odd-bedfellow animals friends, such as a dog and orangutan, that broke on TV last week, and has drawn more than 4 million page views in three days on YouTube. Nice, but does anyone know that the “Be together. Not the same” message is a dig at Apple's technology paradigm of things that work great together as long as it's Apple things? Evidently not. 

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