Number-five burger chain Jack in The Box is shifting its menu more upscale with sophisticated burgers. The new Buttery Jack burgers are quarter-pound beef patties with melted garlic-herb
butter served on a new bakery-style signature bun. Ads capture real peoples’ surprise after blind tests about which company made the burgers. The changes are coming under the direction of
Frances Allen, who joined as president of the Jack in the Box brand in October.
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