KFC has launched a parody campaign, in which real rich-kid Instagrams are paired with poor-man parodies, with fried chicken. The campaign promotes the Smart Menu, a low-priced KFC meal
deal in Romania. The activity was created by MRM Romania. Romanian youngsters are encouraged to check the #richkidsofinstagram poses on Instagram, and recreate some of those pictures in a low-key
setting with the hashtag #distractiepebaniputini (which translates from the Romanian as "fun with little money").
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