Canada retailer Sport Chek has signed a two-year endorsement contract with NBA star Kyle Lowry, making him the face of the chain's basketball-centric “My North” ad campaign.
Sport Chek joins Adidas as Lowry’s highest profile sponsors. “I play in Canada and it’s a big market, and there’s a lot of deals that are thrown at you,” Lowry said at a
news conference. “When you’re an all-star, you get a lot more attention [than in the past].”
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